Hi, I’m
Daniel
Zonneveld.
I turn what customers actually value into strategy, messaging, and growth.
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About
I’m a marketer who likes building things from zero, whether that’s a go-to-market motion, a pipeline of qualified accounts, or a student association that outlived my time running it. I care about understanding what people actually want, then turning that into something clear enough to act on.
Most recently, I was a Sales Development Rep at Merge API, an AI infrastructure company, where I turned market analysis into pipeline and helped simplify complex product messaging for technical buyers. Before that, I co-owned a branch P&L at Enterprise Mobility, and before that, I founded a student association in Maastricht that grew to 50+ members and ran events that turned a real profit.
I hold an MSc in Strategic Marketing with Distinction from Imperial College London, and a BSc in International Business from Maastricht University. I grew up moving between the US, the UK, Switzerland, and the Netherlands, and I’m now settled in San Francisco.
Experience
Sales Development Representative
Merge API · AI infrastructure, Series B · San Francisco
- Generated $600,000+ in qualified pipeline by converting market analysis into high-priority account outreach
- Analyzed target markets with Salesforce and Apollo to identify high-fit companies and buyer personas, driving outreach to 200+ prospects per week
- Engaged CTOs, CPOs, VPs and Directors, tailoring messaging to specific pain points and use cases
Assistant Branch Manager
Enterprise Mobility · global rental & transportation · St. Louis
- Co-owned branch P&L; drove a 115% increase in auxiliary revenue through upsell opportunities
- Coached teams of up to 6 people, leading to 90%+ customer satisfaction scores
- Managed a fleet of 200+ vehicles; consistently ranked in the top 10% of peers
President & Founder, Mi Casa, Tu Casa
Student association · Maastricht, The Netherlands · Instagram ↗
- Built a student association from zero to 50+ members through targeted positioning and community-led growth
- Owned marketing and project management end to end: pricing, planning, promotion, team coordination
- Organised VIBRA, a flagship event that sold 300+ tickets and turned a €3,000+ profit
Marketing Assistant
Uraki Constructora-Inmobiliaria · real estate developer · Bogotá
- Conducted market research across two markets to identify growth opportunities
- Developed social media & online strategy recommendations for the CMO’s annual marketing objectives
Education
MSc Strategic Marketing, Distinction
Imperial College Business School, London · 2024–2025
BSc International Business, Marketing
Maastricht University · 2019–2022
Exchange Semester
University of Missouri, Columbia · 2022
Master’s Thesis
Imperial College Business School · MSc Strategic Marketing
How can companies build future-proof brands?
An analysis of strategic foresight in the automotive industry
I looked at how brands survive disruption by comparing four automakers navigating two seismic shifts: electrification (Toyota vs. BYD) and autonomous driving (Waymo vs. Mercedes-Benz). The short version: speed alone doesn’t make a brand resilient. Toyota and Mercedes-Benz play it cautious, aligning innovation with brand values and scaling deliberately, while BYD and Waymo move fast and capture opportunity, at the cost of more reputational exposure. The brands that hold up best are the ones that embed foresight into both product strategy and brand narrative, not just one or the other.
That same approach carries into my GTM and commercial work: understand why a shift is happening before reacting to it, and build actionable strategies that have a long-lasting effect.
Read the Full Thesis (PDF)A Bit About Me
Swimmer, off the clock
Competed in the 100m freestyle and 100m breaststroke on university teams. Still make time to swim at least three times a week.
Car enthusiast
When I’m not generating shareholder value, you’ll probably find me at a car meet.
Built a community from scratch
Founded Mi Casa, Tu Casa, a student association in Maastricht that grew to 50+ members. Instagram ↗
Let’s talk.
Open to marketing, GTM, and commercial conversations, or just talking about cars. If you’re in San Francisco, let’s grab a coffee.